ABC uses F-word in promo, again


Two months ago, I reported that ABC used a bleeped F-word in their promo for a 20/20 interview with the Osbournes.

Tonight, they did it again. The Osbournes are hosting the American Music Awards, and during a break in the Jets-Colts football action, during the 7-7:30 timeslot, the ABC promo dude comes on and says, "Look who's hosting the American Music Awards... ...it's the f-beep-ing Osbournes, live Monday January 13th on ABC."

Now, I'm no prude, and I really don't care much about the use of foul language. Still, I find it difficult to believe that people, especially those with children, give the Disney network a pass. Beeped or not, you wouldn't think they'd deliberately use the F-word in their promo. Do they do that a lot with the Osbournes? I don't watch ABC much, (nor MTV for that matter) so perhaps this is normal for them.

As for the Osbournes, I've only watched about 2 minutes of their show, and what I saw I thought was disgusting. ABC is an over the air network, however, and I thought that they were under more restrictive censorship rules than MTV. They certainly don't hold themselves to a higher standard.



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Comments

The Osbournes swear up a storm. They're a draw. Naturally, ABC wants to capitalize on their popularity....language be damned. It's pandering to the lowest common denominator. (Of course, I think the Osbournes are fucking hysterical! You can't write shit like that.)

Posted by: Da Goddess at January 4, 2003 11:00 PM

I understand that. But does the fact that they are hosting the American Music Awards mean the promo announcer (not the Osbournes) should deliberately use the F-word?

It just seems in poor taste.

Posted by: Ravenwood at January 5, 2003 1:35 AM

Hey, that's some jive-talking mo-fo trying to be kewl!

I never said it was classy. Just....hell, we're all morons with our entertainment. Look at what passes for quality programming anymore: The Bachelor, Big Brother, Extreme Makeover, Who Wants to Marry a Millionaire, Anna-Nicole, Real TV, wrestling..... Anything of REAL quality doesn't last with the masses.

Posted by: Da Goddess at January 5, 2003 1:59 PM

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