Women's soccer is DOA


iconSI reports that the women's metric football league has abruptly folded after 4 years. Guess who is getting the blame?

[Chairman of the WUSA board of governors, John] Hendricks blamed weak corporate support for the league's failure.
[...]

"If we only had six or seven CEOs in America that had stepped forward in the past year," Hendricks said. "An independent women's professional league can survive -- if it has corporate support."

It sound's like he's begging for a welfare check. It sounds to me like the reason women's soccer failed is because of John Hendricks. He was too busy trying to woo corporate sponsors that he forgot to woo the fans with a marketable product. Corporations may come up big with stadium naming rights and other promotional cash, but they only do that because of strong fan support. In turn, fans show their support (with their hard earned dollars), in exchange for entertainment value. In this case, the blame for the break down in the economic process should be placed squarely on the WUSA.

By whining about the lack of corporate support, Hendricks is indirectly indicting the fans for not showing enough support. His attitude is the same as those that support the National Endowment for the Arts. When artists, or in this case the WUSA, is unable to create a marketable product, they blame the consumer.


Category:  Sports
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