By any other name


iconProgressive Auto Insurance needs to seriously consider changing their name. I don't know about you, but the word 'progressive' makes my skin crawl. Every time I see one of their commercials I automatically think of the freedom grabbing political progressives. It's not something that makes me want to give them my money.

Also, to a lesser extent I think of the Chicoms whenever I see any company called People's.



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The name isn't a coincidence. I believe that their founder and CEO is a Democratic activist.

Posted by: Owen Courrèges at January 27, 2004 12:20 PM

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