CBS: Sell Clinton's book, or else


iconCBS is mandating that radio affiliates carry Bill Clinton's book special, reports Matt Drudge.

Each and every one of CBS's news and talk stations will be required to take the Clinton book radio special, now scheduled for next 6 PM ET Thursday -- whether local programming management wants it or not!

"It's going to be like one big commercial for the book! Why didn't Mr. Clinton's publisher just buy an hour," one angry executive for a CBS news station said late Monday. "This is not news, this is marketing. I already feel dirty!"

This isn't the first time CBS has run advertisements for books being released. As I noted before, this is the same CBS who ran infomercials for Viacom books by Dick Clarke and Bob Woodward on their flagship 60 Minutes news program. Also, don't forget that this is the same news agency that tried to lure Jessica Lynch to CBS by offering her all sorts of entertainment and book deals.

Clinton's book will also get a CBS exclusive on 60 Minutes this weekend. In the promo, CBS notes:

Like Bob Woodward's "Plan of Attack" and Richard Clarke's "Against All Enemies," Mr. Clinton's book will likely make its way into the presidential campaign, especially if the former president defends his record on fighting terrorism.
Defending his record? I guess that means Democrats and their lackeys at CBS will be attacking it.


Category:  Blaming the Media
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I think it is worth noting that Russ Martin has already said on his show that they can take a flying leap if they think that they are going to preempt his show for this commercial. He already runs 24 minutes of spots an hour, and he isn't going to go to 60.

(He did say that he would put Clinton on if he would call in, with his first question being, "why can't you keep your cigars in good looking chicks?")

Posted by: Phelps at June 16, 2004 2:23 PM

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