Here's a shocker. Aside from the DVD factor and high ticket prices, audiences also listed the poor quality of movies as reasons they stay away from the theater.

Asked why they are reducing their habit, one in three said they "prefer to watch movies at home" (the DVD factor) but 1 in 4 said "it costs too much to go to the movies," and 1 in 5 alluded to the "poor quality" of movies today.

On a warmer note, I saw George Romero's Land of the Dead this weekend. I thought the movie was pretty good, and a departure from typical zombie flicks. Instead of concentrating on Z-day, Romero focused on how people had adapted their lives to the zombie threat. They had set up post-apocalyptic cities and outposts that were fortified against attack, and just about everybody was armed. (No wonder I liked it so much.)