Straight to Video


More movies could go straight to video. The Washington Times reports that the interval between releases to the theater and DVD is already narrowing. In the future, they could be marketed and sold together.

Robert Iger, chief executive officer-elect and president of the Walt Disney Co., has suggested the day could come when a digital video disc is released while the movie is still in theaters. The millions of dollars that studios spend marketing first-run movies would serve double duty promoting the more profitable DVDs, making for a faster and more efficient return on investment.



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Comments

Dark Helmet: How can there be a cassette of Spaceballs: The Movie? We're still in the middle of making it!
Col. Sandurz: That's true, sir. But, there's been a new breakthrough in home video marketing.
Dark Helmet: There has?
Col. Sandurz: Yes. Instant cassettes. They're out in stores before the movie is finished.

Posted by: Chublogga at August 31, 2005 12:26 PM

Mark Cuban has been pushing for this for about a year now. It is part of HDfilms' business plan.

Posted by: Phelps at September 1, 2005 12:11 PM

Its been a rather lousie summer for hollywood becuase their doing remakes of old classics like WAR OF THE WORLDS and WILLIE WONKA AND THE CHOCOLATE FACOTORY and what else or are the citizens tired of all thsoe rich spoiled hollywood hypotcrits?

Posted by: screaming eagle at September 1, 2005 2:53 PM

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