I've been recruiting my ass off for TiVo and built up some nice reward points from recent referrals. This is the thanks I get.

The official end date for the TiVo Rewards program is May 28th, 2008 at 11:59PM ET. It will be terminated at that point, no exceptions.

This really sucks. I was just a few points away from the reward I wanted too. Their reason why, is pretty cryptic:

The TiVo Rewards program began as a way to reward our loyal fans and encourage them to spread the word about the joys of TiVo. In a recent survey of Rewards participants, we discovered new and different ways to involve our fans and keep them more connected to TiVo and other TiVo customers.

So I check my email this morning and have a nice little fuck you email telling me I've got 90 days to redeem my points or they're all gone. I feel really sorry for the suckers who had a TiVo credit card and had been accruing points this way. I understand that TiVo probably has some solid business reasons for this, but pissing off your best customers is not usually a good approach.